My approach to digital design is consistency, from the website theme to the logo and social media branding, if all sits well together, I am happy. The first thing I will often begin to design in any project, big or small, is the logo. Once the client approves the design, it helps me gain valuable insight to what they prefer regarding colors, styles, themes, and that in turn helps me extend the general theme to whatever else needs to be created. The first set of examples here are design sheets, illustrating the evolution of a logo design until the final version is approved.
This next set is a collection of completed logos that I have designed for clients over the years.